Pirate Life Iced Coffee Milkshake Packaging & Instagram Post

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Date of determination
Determination number
103/19
Brand Involved
Pirate Life Iced Coffee Milkshake
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
Instagram post has evident appeal to minors through a potential confusion with a soft drink
Media
Digital
Naming/packaging
New Code section - post 1 July 2014
(b)(i) strong or evident appeal to minors