Vodka Soda & Influencer Instagram Posts

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Date of determination
Determination number
21/19
Brand Involved
Vodka Soda &
Company
Vodka Soda &
Outcome
Upheld
Nature of Breach
Instagram influencer post showing sample alcohol products were supplied to a minor, thereby suggesting they are suitable for a minor and included depictions of a minor in association with an alcohol product
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds
(b)(iv) placement rules