Pirate Life Digital Marketing
- Date of determination
- Determination number
- 74 & 86/19
- Brand Involved
- Pirate Life
- Company
- Carlton & United Breweries
- Outcome
- Upheld
- Nature of Breach
- Showed and directly implied consumption of alcohol during mountain bike riding/racing
- Medium
- Digital
- New Code sections - post 1 July 2014
- (b)(i) strong or evident appeal to minors
- (d) safety