ABAC Online Training Resources
ABAC Training Course & Certification
This course includes a series of short videos, each followed by 1-2 questions, designed to educate and consolidate a marketer’s understanding of:
- the ABAC regulatory system;
- the standards for responsible marketing and packaging of alcohol and alcohol alternatives in Australia;
- how the ABAC Adjudication Panel applies those standards; and
- how to use the ABAC pre-vetting service to check that proposed marketing and packaging meets the ABAC standards.
We encourage everyone involved in the marketing or packaging of alcohol and alcohol alternatives in Australia (producers, distributors, retailers, advertising, social and media agencies, influencers, social media moderators, packaging designers and media platforms) to undertake this course and to make it a part of the induction of new staff members, agencies or marketing partners. Completion of the course with 80% accuracy will generate a personalised certificate of completion.
The course will take around 1 hour to complete.
ABAC Training Video Series
In addition to the complete training course each video is available to view separately (by clicking on the Video title below) as a refresher for staff familiar with the ABAC system and standards, or to enable clarification of a specific area or standard. Each video is between 3 and 7 minutes in length and the entire series is around 45 minutes.
An overview of the ABAC regulatory system and explores the reasons industry participants should observe the strict standards for alcohol marketing and packaging in Australia.
Coverage of the ABAC Responsible Alcohol Marketing Code and how the standards are applied to a marketing communication.
This video explains, using examples, the first group of Code standards requiring the responsible and moderate portrayal of alcohol.
Videos 4-5: ABAC Code Part 3(b) – Responsibility towards Minors
These videos explain, using examples, the second group of Code standards requiring responsibility toward minors. This is a provision that is commonly raised in complaints about alcohol marketing and is broken up into two areas:
This video explains, using examples, the third group of Code standards requiring the responsible depiction of the effects of alcohol.
This video explains, using examples, the fourth standard restricting the consumption of alcohol before or during activities that require a high degree of alertness and physical co-ordination.
This video explains the five placement standards that restrict where marketing for alcohol and alcohol alternatives may appear.
This video explains how the ABAC Code standards apply to alcohol alternative marketing and packaging.
This video explains how the pre-vetting service works and how to best interact with the service.
Any queries about the training course or resources should be directed to firstname.lastname@example.org