Milky Lane Packaging, Website, Facebook & Instagram Posts

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Date of determination
Determination number
222/21
Brand Involved
Milky Lane
Company
Milky Lane
Outcome
Upheld
Nature of Breach
Social media posts promoting take away cocktails considered to have strong or evident appeal to minors
Media
Digital
Naming/packaging
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(i) strong or evident appeal to minors
(b)(iv) placement rules