Pirate Life Digital Marketing

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Date of determination
Determination number
74 & 86/19
Brand Involved
Pirate Life
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
Showed and directly implied consumption of alcohol during mountain bike riding/racing
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(i) strong or evident appeal to minors
(d) safety