Signatories to the Scheme
All members of Brewers Association of Australia and New Zealand, the Distilled Spirits Industry Council of Australia and the Winemakers’ Federation of Australia are signatories to the scheme. Between these three associations the vast majority of Australia's alcohol companies are committed to abide by the ABAC Code and Rules including any decision by the independent Adjudication Panel.
Other companies may become direct signatories to the Scheme. Direct signatories currently include:
Extensive reach of The ABAC Scheme
Australia’s alcohol beverage sector is a mature industry, within which there has been a gradual consolidation of brands over many decades. One desirable consequence of this long-term trend is that a quasi-regulatory scheme such as The ABAC Scheme can achieve tremendous reach via a manageable number of signatories. ABAC signatories represent over 90% of alcohol advertising spend in Australia.