Educational Resources
ABAC Resources
ABAC Responsible Alcohol Marketing Code
ABAC Guidance Notes on all Code provisions
ABAC Alcohol Packaging Compliance Guide
ABAC Compliance Checklists:
Best Practice for Responsible Digital Marketing
Guides on implementing age restrictions for alcohol marketing via Facebook, Instagram, Snapchat and Youtube developed by the International Alliance for Responsible Drinking and World Federation of Advertisers
Guide to age restricting marketing on Facebook and Instagram
Steps for age restricting a Facebook post that promotes an alcohol product on a third party account
Steps for age restricting an Instagram post that promotes an alcohol product on a third party account
ABAC Adjudication Panel decisions
Other Resources
State & Territory Liquor Licensing Authorities set responsible alcohol advertising and promotion guidelines for their licensees:
- Victorian Commission for Liquor & Gambling Regulation
- Liquor & Gaming NSW
- Qld Liquor & Gaming
- SA Liquor & Gaming
- WA Racing, Gaming & Liquor
- Tas Liquor & Gaming
- Access Canberra
- NT Liquor Commission
Media associations set placement restrictions on alcohol marketing:
Australia New Zealand Food Standards Code Part 2.7 includes alcohol labelling requirements
Australian Consumer Law applies to all marketing in Australia
Australian Association of National Advertisers Code of Ethics sets ethical standards for advertising of all products and services (including alcohol)
Ad Standards Copy Advice Service checks compliance with the Codes that it administers including the AANA Code of Ethics